Sherman, Israel's leading provider of design, development, and manufacturing services, offers end-to-end product development services—from the idea stage through screening, concept development, and engineering development to commercialization and market launch. The new product development expert team is ready for collaboration with clients who wish to define, develop, and commercialize new products quickly and successfully across a wide range of industries and product categories.
New Product Development
New product development is the complete process of building a completely new product or enhancing an existing one. The development process follows a structured plan that includes five main stages:
- Idea—The idea stage is where the business formulates a concept for a new product based on the existing market needs. This stage is mainly theoretical, relying on in-depth market research to identify market and consumer needs, competition, business and economic potential, cost-benefit analysis, alignment with the overall business strategy, and more.
- Screening—The screening stage is also theoretical. In this stage, different ideas are evaluated based on a series of business, economic, marketing, mechanical, and engineering criteria to narrow down to the most suitable one.
- Concept Development—The concept stage is meant to shape the final idea for the product. It involves SWOT analysis, potential, competition, target audience, market segments, and usability. Formulating the final concept is the last step before starting the practical development of the product.
- Product Development—In the product development stage, Sherman's skilled designers, engineers, and project managers come into play to shape the final concept and transform it into a finished product. During this stage, the professional team works on product design, mechanical planning, materials planning, electronic planning, software, control, prototype production, 3D printing, production planning, testing and product refinement, development of manufacturing tools (such as plastic injection molds), and overall integration into a final product file ready for mass production.
- Commercialization—The commercialization or market launch stage is where the entire process converges. It involves the mass production of the product and its introduction to the market according to the marketing plan devised by the business.
Development Process at Sherman
Sherman supports its clients throughout the entire development process, working in collaboration with the client's marketing department to ensure that the final product is high-quality and functional but also innovative, marketable, and profitable.
Throughout the process, the company provides its clients with a dedicated team of designers, engineers, and industry experts who accompany them to shape and plan the product on paper and translate it into a finished, functional product that meets the relevant business and economic criteria for the client:
- Product Needs Assessment
- Sketching and Simulation
- Comprehensive Design
- Cost Optimization (DTC – Design-to-Cost)
- Reverse Engineering
- Product Launch Support (NPI – New Product Introduction)
- Environmental Management (ECO)
- Prototype Construction
- Mass Production
- Testing and Quality Control
With over 40 years of experience, Sherman offers its clients the most advanced capabilities in Israel for product development processes of any size, scale, and configuration across various industries, including aerospace, defense, electronics, telecom, and healthcare.
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